AI Insights · Timothy · July 2022
Top 5 Personalization Apps in the US for Q2 2022
Discover the performance trends of the top 5 personalization apps in the US during Q2 2022, including downloads, revenue, and active user metrics.
During the second quarter of 2022, the top five personalization apps in the United States demonstrated diverse trends in downloads, revenue, and active users. Here's a detailed look at their performance:
Messenger Home - SMS Launcher from Yobi Mobi saw weekly downloads fluctuate between approximately 62K and 82K. Revenue peaked at around $8.4K in early April but saw a gradual decline to about $5.2K by the end of June. Active users also experienced a decline from 426K to 221K over the quarter.
Email Home - Email Homescreen, also from Yobi Mobi, showed a consistent increase in weekly downloads, reaching a high of 84K in late May. Revenue saw an upward trend, peaking at $3.1K in the final week of June. Active users increased steadily from 227K to 420K during the same period.
Zedge™ Wallpapers & Ringtones had its weekly downloads range from 58K to 97K, with a notable peak in late March. Revenue remained relatively stable, fluctuating between $34K and $46K. Active users peaked at approximately 1.1M in early April before declining to 869K by the end of June.
Weather Home & Radar Launcher experienced weekly downloads between 29K and 52K, with a significant spike in early June. Active users rose from 69K to 92K over the quarter, showing consistent growth.
Lastly, Cool Wallpaper by Wallpaper World Designs had a notable drop in weekly downloads from 104K in late March to around 62K by early May. Revenue peaked at $1.9K in early April before tapering off. Active users saw a significant decline from 123K to 15K throughout the quarter.
For more detailed insights and data, visit Sensor Tower.
